SB Nation’s 300+ sports team sites publish sports content unique to every sports team and fan. Each team site consists of up to 25 content creators, offering sports fans an intimate, community-first content experience. Add that up, that's over 450 creators and influencers in the Vox Media/SB Nation network. On Twitter alone, 32 NFL team sites have over 1.4M combined followers. When you add the audience reach of all their content creators and it’s easy to understand why SB Nation is such a powerful sports media brand.
Just one year after US sports betting legalization, in 2019, parent company, Vox Media, struck a multi-year partnership with industry leader DraftKings. “DraftKings’ partnership with SB Nation provides a new, best-in-class content destination for passionate, skin-in-the-game sports fans,” said Ezra Kucharz, chief business officer at DraftKings. “In addition to consumers being able to access expert analysis, this partnership gives advertisers, brands and marketers a new platform to reach highly engaged and coveted sports fans.” SB Nation’s team sites were some of the earliest adopters on Tallysight. By working directly with writers and editors, we uncovered first-hand the problems publishers faced relying on screenshots and spreadsheets to manage, distribute, and monetize sports betting content.
As SB Nation continues to expand it's sports betting content and monetization strategy, Tallysight has supported over 450 SB Nation content creators at 95 different team-sites, equipping them with turnkey software tools to harness their immense creator network to activate the DraftKings partnership and sustain long-term success.