Tipico Sportsbook Partners with Tallysight to Streamline Digital Content

December 7, 2022
December 7, 2022
5 min read

San Diego, CA — Tipico Sportsbook, a globally renowned sportsbook operator, has announced a strategic partnership with Tallysight, creators of the specialized no-code software platform for sports gaming content. Through this partnership, Tipico will streamline the creation and cross-channel distribution of real-time betting content and odds, picks, and predictions across a wide variety of markets.

By integrating directly with Tipico's real-time API for odds and expert picks, Tallysight's Content Management System (CMS) will streamline Tipico’s content production, enabling the sportsbook to offer a more dynamic and engaging digital experience. This partnership adds to Tallysight’s growing portfolio of customers like Entain/Sports Interaction and The New York Times/The Athletic. 

Tipico will launch this partnership with the integration of its Super Bowl Content Hub, featuring team and player proposition odds, expert picks, and engaging video content to provide Tipico bettors with an immersive experience before and during the big game. This hub is powered by Tallysight software and caters to both seasoned bettors and newcomers alike.

Matt Peterson, Co-Founder and CEO of Tallysight, shared, “Our partnership with Tipico is a pivotal moment for Tallysight. It aligns perfectly with our mission to bridge gaming operators, content creators, and fans. Working directly with an operator like Tipico is a unique chance to fine-tune our tools for effectiveness in this evolving landscape. We're excited about the potential for innovation and growth this collaboration brings to both Tipico and the industry.”

Tipico Sportsbook's integration of Tallysight's will streamline key tasks amongst Tipico teams and integrate live data, enhance content relevancy and visual appeal, and foster higher conversions and retention rates. This move offers a more dynamic and compelling experience for Tipico's users and underscores the industry's shift towards integrated, technologically advanced content strategies.

Adrian Vella, CEO at Tipico Sportsbook, commented, "The integration with Tallysight’s platform is a game-changer for us. It aligns perfectly with our commitment to advancing the sports betting industry with high-tech solutions, ensuring our content remains fresh, engaging, and ahead of the curve. Tallysight’s platform is renowned for enhancing collaboration among digital marketing teams, content managers and creators, and social media specialists, and we are well positioned to retain customers and reach new audiences with Tallysight in our corner."

About Tipico:

Tipico is a leading global sports betting company offering cutting-edge digital and mobile betting entertainment elevating the game experience for even the most passionate fans. Headquartered in Hoboken, New Jersey, Tipico places the highest level of value on engaging play, thrilling experiences, and trustworthy player protection across 30 different sports. The platform hosts online sports betting in New Jersey, Ohio, Iowa, and Colorado, and an online casino in New Jersey. For more information, please visit: www.tipico.com/us, or www.tipico-group.com.

About Tallysight:

Tallysight is a software company committed to advancing the nascent sports gaming industry with innovative, no-code tools and infrastructure. Its all-in-one SaaS platform is designed to enhance online commerce, improving collaboration, content management, and monetization for sports media and gaming businesses, growth teams, and creators.

For more information, please visit https://tallysight.com/

Full name
Job title, Company name

Turnkey tools with built-in connections to create, distribute, and monetize sports betting content.

Book a demo
Tallysight is trusted by industry-leading brands, publishers, and content creators in sports gaming
The Paak logoEphicient logoAriseHealth logo2020INC logoOE logoEphicient logo