San Diego, California and Toronto, Ontario–(Newsfile Corp. – March 20, 2024) – NorthStar Gaming Holdings Inc. (TSXV: BET) (OTCQB: NSBBF) (“NorthStar” or the “Company”) today announced a partnership with Tallysight Inc., creators of a leading no-code content and wagering platform.
The partnership provides NorthStar with access to Tallysight’s platform including dynamic odds widgets, graphics, and other editorial tools, to support NorthStar’s industry-leading, in-app Sports Insights content vertical. NorthStar’s Sports Insights is a key differentiating feature that provides NorthStar Bets players with analysis, statistics, trends, staff picks, and betting tips produced by NorthStar’s Ontario-based team of staff writers. NorthStar’s Sports Insights articles will now feature Tallysight’s dynamic odds widgets, allowing registered NorthStar Bets users to click on odds within articles and place wagers without having to leave the page. The integration of Tallysight’s editorial tools will enable NorthStar staff to easily create and share a variety of highly engaging betting graphics and staff picks across the NorthStar Bets platform and social media.
“The enhancement of Sports Insights is an important initiative for us this year, supporting our positioning as a premium brand that offers unique content to our customers,” said Michael Moskowitz, CEO and founding partner of NorthStar. “Tallysight’s tools will help make Sports Insights content more dynamic and even more closely integrated with our sportsbook to improve the overall user experience.”
Matt Peterson, Co-Founder and CEO of Tallysight, said:
“The partnership with NorthStar is a significant milestone for our company. NorthStar’s vision for a deeply integrated sports media and betting experience aligns perfectly with our goal of revolutionizing content delivery in the gaming industry.
“We’re excited to bring our technology to the table, enhancing the way NorthStar’s customers engage with its content and place wagers through our innovative, real-time audience engagement solutions.”
About NorthStar Gaming Holdings Inc.
NorthStar Gaming (TSXV: BET) (OTCQB: NSBBF) is a Canadian-based company that owns and operates NorthStar Bets, a made-in-Ontario casino and sportsbook gaming platform that provides players with a uniquely local, premier user experience. The NorthStar Bets sportsbook provides real-time news, stats, analysis, trends and scores directly in the betting environment along with the most popular online casino games. NorthStar’s subsidiary, Slapshot Media Inc., provides managed services to Northstarbets.com, an iGaming site owned and operated by the Abenaki Council of Wolinak. The Company is uniquely positioned to become a convergence leader in the intersection of sports media and sports wagering through its strong partnerships and agreements with leading media companies. NorthStar is committed to operating at the highest level of responsible gaming standards. NorthStar Bets is regulated by the Alcohol and Gaming Commission of Ontario and operates in Ontario pursuant to an operating agreement with iGaming Ontario.
Corporate Website: www.northstargaming.ca; NorthStar Bets Website: www.northstarbets.ca
About Tallysight Inc.
Tallysight is a software company dedicated to elevating the sports gaming industry through flexible and customizable no-code tools. Our comprehensive SaaS platform is tailored to enhance customer acquisition and retention by facilitating seamless content integration and fostering collaboration among stakeholders. By optimizing online commerce, Tallysight empowers sports media and gaming businesses, growth teams, and content creators to manage content more efficiently and monetize their digital assets effectively.
For more information, please visit https://tallysight.com/.
