Narrativa and Tallysight Announce Strategic Partnership to Drive Audience Engagement and Customer Acquisition for Sports Media, iGaming Publishers, Operators, and Content Creators.

December 7, 2022
December 7, 2022
5 min read

Narrativa, a leader in Artificial Intelligence Natural Language Generation (NLG), and Tallysight, the industry’s first all-in-one content creator platform for sports gaming, have announced a strategic partnership to provide the industry’s first complete solution for content generation and affiliate management. The multi-year partnership enables each company to better serve the complex needs of current and future clients across sports media, sports betting operators, and iGaming affiliates.

With the rapid expansion of legalized online sports gaming across the U.S., both audience engagement and customer acquisition are critical for brands in this industry, as gaming operators, publishers, and creators continue to innovate and experiment with new ways to drive results. Narrativa uses the most advanced AI technology to generate long-tail sports betting content such as articles, to increase organic traffic and offer additional contextual information for bettors.

To pair with Narrativa’s automated content, Tallysight will integrate its all-in-one content creator system to offer publishers live game odds widgets, smart affiliate management, and creator-driven content and betting insights. Ultimately, this solution will directly impact the bottom line for those in the industry by cutting costs associated with content generation and user acquisition through intelligent content automation.

“We are thrilled to partner with Tallysight to provide the industry’s first complete solution for content generation and affiliate management,” said Narrativa President Jennifer Bittinger. “This partnership will help our clients drive engagement and acquisition more efficiently and at a lower cost. We believe this is just the beginning of a long and successful partnership.”
“We are excited to announce our partnership with Narrativa, a company that shares our commitment to using technology to drive customer engagement and acquisition,” said Tallysight CEO and co-founder Matt Peterson. “This partnership will enable us to offer an even more comprehensive solution to our clients that will help them drive even better results.”

About Narrativa

Narrativa is an internationally recognized content services company that uses its proprietary artificial intelligence and machine learning platforms to build and deploy digital content solutions for enterprises. Its technology suite, consisting of data extraction, data analysis, natural language processing (NLP) and natural language generation (NLG) tools, all seamlessly work together to power a lineup of smart content creation, automated business intelligence reporting and process optimization products for a variety of industries. Visit to learn more.


Matthew Rector

Narrativa, USA

Direct: (323) 487-2901

About Tallysight

Founded in 2019 in San Francisco, Tallysight's mission is to unlock the creator economy for the fast-growing digital sports gaming ecosystem. The all-in-one publishing platform makes it easy for anyone to develop, distribute, and monetize the sports gaming content their audience craves. The no-code, white-labeled platform allows publishers to seamlessly integrate social gaming content—like expert picks, leaderboards, and affiliate monetization experiences—into their CMS, digital media, and social channels. The Tallysight platform is currently being used by more than 3,000 content creators and more than 1,000 industry-leading sports gaming publishers, including Gannett/USA Today, Catena Media, The Dallas Morning News, SB Nation, and the Buffalo News. For more information visit

Media Contact:

Mike Valdetara

Tallysight, Head of Partnerships

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