Minute Media’s FanSided Adopts Tallysight to Enhance Its Sports Betting Strategy

December 7, 2022
December 7, 2022
5 min read

San Diego, CA – October 13, 2022 – Tallysight has announced global technology and digital content company Minute Media as its latest enterprise customer. Tallysight’s customizable software platform and monetization service allow Minute Media’s content creators, on FanSided, to input picks and predictions and have them instantly ready to display on a site or as a social media post. This software is the perfect compliment to Minute Media’s proprietary publishing platform, Voltax, which powers the creation, distribution, consumption and monetization of its content brands, as well as third party brands. The Minute Media partnership builds on the rapidly growing Tallysight client base that includes Gannett/USA Today, Vox Media/SB Nation, and Catena Media among others.

FanSided has 300+ digital properties focused on professional and college sports teams which provides an amazing opportunity for the brand when it comes to legalized sports betting. With this partnership, every content creator and stakeholder throughout the FanSided network will be equipped with Tallysight’s suite of easy-to-use software tools focused on streamlining the production and display of sports betting content online. This partnership also allows FanSided to leverage Tallysight’s affiliate management system and advanced analytics. Minute Media’s other sports brands include The Players’ Tribune, The Big Lead, 90min, and DBLTAP and collectively they reach one of the largest sports audiences in the US.

Tallysight CEO Matt Peterson said, “We couldn't be more impressed with Minute Media’s data-driven growth approach to the opportunities created by legalized sports betting. Their immense creator network and community-first content strategy aligns perfectly with our shared vision that content creators and community are the engine that drives sports betting.”
Minute Media VP of Conversions Jeff Friedlander, “Working with Tallysight has been a top notch experience and we’ve enjoyed their tech-first approach to problem solving and product development. Tallysight’s rapid customer response time and the seamless implementation gives our team confidence in a long-term and successful partnership.”

About Minute Media

Minute Media is a leading technology and digital content company. Our proprietary video and multimedia publishing platform, Voltax, powers the creation, distribution, consumption and monetization of third party publishers and advertisers as well as our own sports and culture content brands, including The Players' Tribune, FanSided, 90min, DBLTAP, Mental Floss and The Big Lead. As of September 2021, the company is ranked as a top three property within U.S.sports video unique viewership and U.S. sports reach according to Comscore.

For more information, visit http://www.MinuteMedia.com.

About Tallysight

Tallysight, founded in 2019 in San Francisco, is the all-in-one publishing and monetization platform for sports betting and digital media teams. Tallysight’s turnkey tools and plugins help content creators and teams quickly and easily develop, distribute, and monetize sports gaming content on the internet. Tallysight is trusted by thousands of premier publishers, content creators, and influencers including Gannett/USA Today Sports, Vox Media, and Catena Media.

To learn more, please visit https://tallysight.com.


Mike Valdetara
Head of Partnerships

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