Homestand Sports Partners with Tallysight to Power Betting Content Experiences for Canadians

December 7, 2022

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5 min read

‍TORONTO, ON/SAN DIEGO, CA - May 4, 2023 - Homestand Sports announced today a partnership with sports gaming software company Tallysight to bring integrated betting content experiences to Canadian sports fans while servicing sports gaming operators on Homestand.ca.

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Canada's fastest growing sports broadcaster, Homestand Sports, is the first Canadian client of Tallysight, which works with a growing client base of premium digital media sports brands in the United States that includes the New York Times/The Athletic, Gannett/USA Today, Vox Media/SB Nation and Minute Media/FanSided. Tallysight provides publishers with turnkey software tools to streamline content creation, distribution, and monetization of sports betting content.

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“This partnership with Homestand represents a significant milestone for Tallysight, as we look to expand our reach and impact in the global sports gaming industry beyond the United States,” said Matt Peterson, Co-Founder & CEO of Tallysight. “We are excited to continue on our mission by now helping Canadian sports fans better transact while supporting gaming operators to acquire new customers online through Homestand.”

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Homestand Sports has already gone live on Homestand.ca with Tallysight’s content, marketing, and analytics tools. More features and experiences will be rolled out later this spring, complementing Homestand’s daily sports culture and lifestyle programming including The Homestand Show on SportsGrid, Room 4-4-2 with James Sharman, Hoop Talks with Noor Zainab, and The Parleh Sports Betting Show.

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“One year into the regulated Ontario market, we saw an opportunity for Homestand to emerge as the first Canadian sports broadcaster to fully embrace online sports betting experiences,” said Mark Silver, CEO of Homestand Sports. “We are in the business of sports entertainment after all, and now with the support of Tallysight’s tools and technology, we will educate fans with our content and facilitate them responsibly placing a wager.”

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About Homestand Sports

Homestand Sports is a division of Parleh Media Group Inc., a Toronto-based broadcaster and event production company focused on sports and gaming. The company works closely with its in-house talent roster to develop audiences and produce compelling video content for the North American marketplace. Operating as both B2C and B2B, Homestand also specializes in social community management services for sportsbook and gaming operators. More at Homestand.ca.

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About Tallysight

Tallysight, founded in 2019, develops a collaborative software platform for sports gaming, sports betting, and digital media teams. Tallysight’s turnkey digital tools and automations help brands, content teams, and creators quickly and easily develop, distribute, and monetize real-time sports gaming content on the internet. More at Tallysight.com.

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