New Partnership will Improve Discovery and Access to Women’s Sports Betting.
April 6, 2023 - Tallysight, the no-code content monetization platform for sports gaming, has announced Gaming Society, the new betting education platform, as its latest enterprise partner. This partnership will see Gaming Society’s content, marketing, and revenue teams deploy Tallysight’s turnkey software tools to accelerate its vision of growing its sports betting brand and the Bet on Women movement.
With the partnership, Gaming Society will now have a first-of-its-kind odds comparison module to display and inform audiences on where they can find the betting markets across women’s sports, including NCAA Women’s Basketball, NWSL and WNBA. With a lack of odds in the space, Tallysight’s tools will help highlight the discrepancy in women’s sports markets and aim to become a catalyst for change that The Gaming Society seeks.
Gaming Society continues to expand its sports betting initiative with offerings like Bet Club, a free-to-play game, approachable newsletters, educational modules, and a recent partnership with Fanduel. Gaming Society will now leverage Tallysight’s instant content management tools to seamlessly integrate live FanDuel odds and embed unlimited conversion experiences to audiences across its digital and social channels.
Matt Peterson, CEO of Tallysight, “We are thrilled to announce our partnership with Gaming Society, as we share the common goal of making sports gaming more accessible to all sports fans. This partnership represents a significant step forward for us as we empower more creators and content teams to increase distribution of content on women's sports. Gaming Society is at the forefront of this burgeoning movement and we are honored to be working alongside them.
The Gaming Society partnership builds on the rapidly growing Tallysight client base that includes New York Times/The Athletic, Gannett/USA Today, Vox Media/SB Nation, Catena Media, and Minute Media/FanSided among others.
Jaymee Messler, Founder of Gaming Society: “Our ongoing partnership with Tallysight has been instrumental in our efforts to provide high-quality content and educational resources to our audience. With the addition of their unique odds comparison module, we are excited to continue pushing the envelope in the sports betting industry, particularly in prioritizing available women's sports markets and where to bet on them. We are proud to partner with Tallysight in our mission to make sports betting more accessible and inclusive for all.”
About Gaming Society
Gaming Society is a new gamification and content company committed to making sports betting easy, inclusive and accessible to all fans. Founded by Kevin Garnett and Jaymee Messler, the platform amplifies fan engagement using games, betting, athlete perspective and immersive social experiences. Gaming Society reimagines sports betting and gaming, tapping into the fastest growing category in sports and allowing fans to double down on their favorite teams, leagues, players, shows and events with the incentive of rewards, prizes and bragging rights on the line. For more information, please visit our website and engage with us on Twitter, Instagram, and Facebook.